Last week in the spirit of father's day, the famous fashion house Gucci came up with its spring 2010 collection, Gucci spring/summer 2010 catwalk collection, which was designed by Frida Giannini. Each season she has honed her point of view, broadened her repertoire, and the company now thrives in her image.
For spring and summer 2010, Giannini introduced an energetic sportiness, with references to scuba and kitesurfing in leggings and parkas that collaged nylon, cotton, Aertex, and leather. The color palette was predominantly white with a look inspired by architecture particularly that of Brazilian Oscar Niemeyer, whose science fiction/fantasy concrete buildings standing stark white against the blue Brazilian sky made for a classic Gucci statement. The silhouette was likewise classic Gucci: sexy, relaxed and informal, with tight trousers. Suiting saw the signature Gucci jacquard in white coupled with blocks of color, while the jackets were unlined, light and floating, the trousers finishing above the ankle. Giannini has largely recreated Gucci formalwear in a more relaxed, casual way, so ties are out, and rather than shirts its super fine-knit cotton sweaters. Similarly, the Gucci loafer is now a car shoe so much softer and deconstructed, like the whole collection confident, sexy and perfect for summer.
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