Ms. Giannini has established that she likes the Italian fashion for young women in boyish trousers, biker jackets and classic print blouses with a “twist.” This season she offers black checked trousers, contrasting plaid shirts and a stylish black snakeskin jacket. The clothes are nice, as are some of the printed toga dresses and full skirts with origami-like pleats, typically shown with a snug belted jacket.
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Holy Gucci 2009! The entire collection is 100% fierce with a capital F! Frida Giannini and the entire Gucci team have recently revealed the Gucci Resort 2009 collection and there is nothing else you can say except that all the pieces are marvelous and definitely trend setting! The 70's inspired collection had mostly white, caramel, burnt orange, chocolate brown and blue hues. Bellisimo! (I seriously screamed with glee when I saw the collection!)
Frida Giannini is from a different generation than Milan's other female designers, and she sees fashion from a more pragmatic standpoint. Gucci now is a clearly segmented, businesslike collection with no pretense of being anything other than hip, immediately understandable clothes for a young global audience. The time for runway fantasia has passed here, so even though Giannini named her Spring show "Gucci Exotica," she made sure to balance realistic streetwear with the beach-babe bikinis, tropical prints, and filmy disco dresses-while, of course, underlining the vital bag news of the house: an up-sized, slouchier, hand-stitched "New Jackie," and a utilitarian backpack that transforms into a carryall.
Upon arriving at Gucci's cruise show, it was hard to know where to look-at the acres of tanned skin, tawny hair, and jewel-colored dresses lining the runway, or at the seventies redux collection coming down it. This was the last stop in what's turned out to be a season tour of spectacular venues: Chanel in Miami, DVF in Florence, and now Gucci, mounted in the garden of the seventeenth-century Villa Aurelia in Rome, the exact spot where Frida Giannini had her wedding party three years ago. (She's a local girl made good, and the occasion was both a triumphant, sentimental homecoming and an excuse to celebrate the 70th anniversary of the opening of Gucci's Via Condotti store in the city.)
Gucci's Frida Giannini Talks Ink and It Bags at UNICEF Benefit Gucci lit up New York last night with not one, but three, events. First, creative director Frida Giannini and pop princess Rihanna-the face of the label's new Tattoo Heart Collection benefiting UNICEF-hit the corner of 57th Street and Fifth Avenue to do the honors at the charity's annual snowflake lighting. "Both of us were really excited because we're not even from New York!" said Giannini of flipping the switch on the iconic 3,300-pound Baccarat crystal fixture.
If you had to brainstorm the quintessential formula for Gucci-ness-the sexy, show-offy core of the brand's proposition- you'd probably come up with something like "rock chick deluxe." Frida Giannini got that feeling across for Fall by staging a raid on the Russian/Cossack/folklore department of the hippie wardrobe-the kind of printy, shaggy, peasanty things London groupies picked up at Portobello market in the early seventies, but scrubbed up to match today's luxury values, of course.
Gucci's press notes invoked "the new way in which youth and luxury can seamlessly coexist." The notion that there might be a new generation hungry for her wares has been Frida Giannini's career impetus. "We don't care about the old folks talkin' 'bout the old style," indeed. Except it wasn't that "old" catwalk classic that soundtracked her show. Instead, Giannini enlisted MGMT's "Time to Pretend" ("this is our decision to live fast and die young") to help put her own thumbprint on the heritage of the house.