This time, Gucci got a good night's sleep and awoke refreshed - in the capital of Brazil. Frida Giannini specifically cited as inspiration the mid-century architecture of Oscar Niemeyer, who designed many public buildings in Brasilia. While Niemeyer, who celebrated his 100th birthday two years ago, designed a certain number of his buildings in white, the key opening color of this spring 2010, which was where the similarities ended. Niemeyer's oeuvre is generally curvilinear and based on echoing and imitating the opulent and twisted fauna of his native Brazil. However, all the clothes in this latest collection by Gucci's creative director Frida Giannini were largely linear and straight.
These Gucci clothes, besides having little to do with Brazilian architecture had even less to do with modern men's fashion. Many of them looked too familiar, recalling Giannini's most recent collections for the brand and their New Wave rocket attitude.
Oscar Niemeyer would not have recognized his ideas in this collection. While his buildings tapped directly into his immediate and exotic environment for inspiration, this Gucci collection did not.
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