As I see it, the watches released by Gucci are no different from fine jewelry. This fashion season, Gucci introduced Chiodo, the new collection of striking time pieces, whose design is based on the iconic square head nail employed by Gucci since the 1960s. The nail motif has been used in both silver and gold as a decorative detail on the most coveted accessory items.
Just like horse bit, this symbol has its origin in the equestrian world and is modeled on the pyramidal nails used to hold the shoe on the horse's hoof. But I am always wondering that is the Hermes or Gucci has more to do with equestrian. The Chiodo collection offers two elegant watch case shapes, square and round, that can be enriched by a luminescent mother-of-pearl dial with graceful flinking.
The fashionable circular-faced versions are in steel, also available with diamonds punctuating either the dial or case, or encrusted on the nail heads used on the bracelet ends. The square styles feature a sophisticated case and bracelet, which lend an unusual, jewel-like quality to their appearance. Distinguished by bold angles and contours, these timepieces area available in a rich range of materials and luxurious finishes, and includes both gold and solid sterling silver versions.
Used only rarely in timepiece manufacturing, the latter represents an intrinsic part of the brand's innovative and longstanding heritage in watch making. Rows of sparking diamonds can be added for more dramatic and precious options. The watch is available in three styles: chiodo sterling silver, 18kt yellow gold and stainless steel styles.
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