The shape of Gucci Joy Tote refers to Gucci classic bag, and is design by Frida Giannini to benefit UNICEF and its lifesaving initiatives in the sub-Saharan Africa. Since 2005, Gucci Creative Director Frida Giannini has designed an exclusive accessories collection dedicated to the Gucci Campaign to Benefit UNICEF. In 2007, Frida Giannini created "Gucci for UNICEF" Indy bag to extend the company's commitment to UNICEF throughout the year. For the 2008 initiative, Gucci announced the launch of the white TATTO HEART COLLECTION, donating 25% of retail sales from the dedicated collection. The musical artist Rihanna also stars in the unprecedented international advertising campaign to highlight the 4th annual Gucci Campaign.
On January 31, 2009, Gucci Joy Tote as one of the TATTO HEART COLLECTION is issued. Its vintage type carries the traditional meaning in the fashion world referring to the old period. Meanwhile, its white color and red heart pattern are endowed new meaning. On top of the red heart, a brilliant rose are blooming. Two golden spades protect the rose quietly. A ribbon twine the heart embossed Gucci. Each design exudes love, insistence, and consideration.
Consistent of Gucci perfect craftsmanship, Gucci Joy Tote is consumer-oriented. Measuring 13.8 inches in length, 6 inches in width, and 10.2 inches in height, it is so functional to haunt women for weekend travel or picnic.
Carryinging a Gucci Joy Tote, not only to hold the top fashion, but also add your support for sub-Saharan Africa's Joy. Buy it now, baby!
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