GG is the abbreviation of Guccio Gucci, the founder of the House of Gucci. It was first used in the early sixties when the pattern comes in both signal and double Gs, serving as squared-off fastenings for bags which were developed and made in Gucci's own forge at the Via delle Caldaie in Florence. Before long, the GG pattern was developed into a diamond-shaped pattern woven into the best-selling cotton canvas luggage. From that on, the GG pattern products became the new love for movie stars and aristocrats. And the House of Gucci began to expand its reputation throughout the world.
Today the GG has been reconfigured and deployed in innumerable designs and redesigns; the eternal GG has appeared and reappeared over time, merged into a circle, back-to-back, inverted, and abstracted. It is no longer a design or a pattern for your accessory, but has become a status symbol that crosses cultures.
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