Sunday, May 10, 2009

Gucci Limited Edition T-Shirt for Film Home

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Home is a film which "has been inside my head for 15 years now. All that I saw and learnt while flying over the Earth has transformed me. This movie should be both magnificent and intelligent, but, above all, it should be steadfastly constructive. What is important today is that we are 6 billion intelligent beings who can take action." according to its director Yann Arthus- Bertrand. Home is a unique environmental film, produced by Luc Besson and funded by Gucci Parents Company the RRP Group. This film tries to explore the state of the planet through aerial images of more than fifty countries. To celebrate the release of this film, Gucci Creative Director, Frida Ginnini had designed a special, limited edition T-shirt. "Anyone who watches this film will not fail to be deeply moved by the incredible imagery captured by Yann Arthus-Bertrand. It is a truly remarkable call to action for all us to play a part in protecting the planet for the generations to come," Giannini said. The design features the official HOME logo with the iconic Gucci "GG" symbol. The back includes the names of each country featured in the film. A white canvas bag with the HOME logo accompanies the T-shirt. All profits from the sale of the T-shirt will be donated to Goodplanet.org. Extending the message of sustainability, the T-shirt was designed using 100% white organic cotton and natural dyes with recyclable packaging. This T-shirt is available in both men and women's sizes and retails for $195. If you are aware of the environmental and social challenges facing the world, if you want contribute for world environment protection, do not hesitate to buy this T-shirt.

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