Although we are living in a harmonious society, in western world the rich people still worry about their safety due to the terrorist incidents while the growing pollutants and harmful toxins threaten their life. Maybe for this reason, Diddo Velema in collaboration with Gucci and Louis Vuitton released three novelty masks. These jewel encrusted, monogram basted pieces will assure the survival of the richest the day some incidents happen.
After the birth of the masks, many people hold the opinion above that they are products for the safety of rich people. However, Velema explains the concept thusly "We are in a state of perpetual war--with ourselves and with the eco-system that sustains us. Perpetual war breeds perpetual fear. In the present context, this fear stems from our extreme desire for authenticity and manifests itself in our collectively insatiable culture of consumption. Deep down, we are afraid we may never be satisfied. An expanding archive of branded myths and icons feeds this fear. Designer Gas Masks is an attempt to visualize this state of mind. Because it is only by first acknowledging and then challenging fear that we will all be able to breathe a little easier." I do hope the gas marks will evoke people's environmental consciousness. Based on the significant influence of the famous fashion houses, more and more people will join the ranks of environmental protection.
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