Following Gucci's female fragrance, Gucci House launched his first men's scent, Gucci by Gucci Pour Homme last September. This first male fragrance entirely designed by Creative Director Frida Giannini for the modern male icon-sensual, elegant and masculine. "It completes my vision of the Gucci man I have worked on for the past two years, and now we are giving this Gucci man an iconic, contemporary fragrance," said Giannini.
The top and the heart of the fragrance bring a smooth, crisp freshness, with the essence of cypress and calone. Violet and bergamot create a masculine floralcy, for a natural and timeless appeal. A unique heart distinguishes the scent, and intensifies its character with warm incense and a leathery accord, with tobacco notes bestowing a touch of sweetness. Amber provides warmth, longevity and depth; with black pepper contributing a striking, sparkling effect. The base is complete with woody notes of patchouli, cedarwood and amyris for undeniable elegance.
Gucci tapped actor James Franco to front its Gucci by Gucci Pour Homme launch. The actor James Franco, in James Dean style passes through an apartment saying lyrics of the famous song by Bryan Ferry-a "Slave to Love" to his girlfriend. The designer Giannini said, "I was interested in an emerging name, I like working with a new face to fully express my vision of the Gucci man. James has an intriguing, seductive side."
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